{"id":26166,"date":"2026-07-06T19:51:30","date_gmt":"2026-07-06T19:51:30","guid":{"rendered":"https:\/\/katoattila.hu\/Edina\/a-tartalomkeszitok-es-az-ai-vilaga-friss-hirek-2\/"},"modified":"2026-07-06T19:51:30","modified_gmt":"2026-07-06T19:51:30","slug":"a-tartalomkeszitok-es-az-ai-vilaga-friss-hirek-2","status":"publish","type":"post","link":"https:\/\/katoattila.hu\/Edina\/a-tartalomkeszitok-es-az-ai-vilaga-friss-hirek-2\/","title":{"rendered":"A tartalomk\u00e9sz\u00edt\u0151k \u00e9s az AI vil\u00e1ga: friss h\u00edrek"},"content":{"rendered":"

A tartalomk\u00e9sz\u00edt\u0151k gazdas\u00e1ga \u00e9s az AI hat\u00e1sa<\/h2>\n

A Cannes Lions rekl\u00e1mfesztiv\u00e1lon a United Talent Agency Creators div\u00edzi\u00f3j\u00e1nak vezet\u0151i, Ali Berman \u00e9s Raina Penchansky, a tartalomk\u00e9sz\u00edt\u0151k \u00fczleti modelljeir\u0151l besz\u00e9ltek. A hagyom\u00e1nyos Hollywoodi modell \u00e9s a modern influencer \u00fczlet\u00e1g k\u00f6z\u00f6tti k\u00fcl\u00f6nbs\u00e9gek kiemel\u00e9se mellett a tehets\u00e9gek azonos\u00edt\u00e1s\u00e1nak \u00e9s \u00faj term\u00e9kek piacra vitel\u00e9nek fontoss\u00e1g\u00e1t is hangs\u00falyozt\u00e1k. A tartalomk\u00e9sz\u00edt\u0151k gazdas\u00e1ga folyamatosan fejl\u0151dik, \u00e9s az \u00fcgyn\u00f6k\u00f6k szerepe egyre jelent\u0151sebb\u00e9 v\u00e1lik.<\/p>\n

A mesters\u00e9ges intelligencia (AI) terjed\u00e9se \u00faj kih\u00edv\u00e1sokat is hoz, amelyeket a fanfiction k\u00f6z\u00f6ss\u00e9g tapasztal. Egy \u00faj mozgalom indult, amely a generat\u00edv AI-t haszn\u00e1l\u00f3 \u00edr\u00f3k kisz\u0171r\u00e9s\u00e9re t\u00f6rekszik, de a m\u00f3dszerek megb\u00edzhat\u00f3s\u00e1ga k\u00e9rd\u00e9ses, \u00e9s sok \u00edr\u00f3 ker\u00fclhet a c\u00e9lkeresztbe. Ezzel p\u00e1rhuzamosan a t\u00f6rv\u00e9nyhoz\u00f3k is l\u00e9p\u00e9seket tesznek az AI c\u00e9gek eg\u00e9szs\u00e9g\u00fcgyi adatainak v\u00e9delme \u00e9rdek\u00e9ben, \u00faj javaslatot terjesztve el\u0151, amely megtiltan\u00e1 az eg\u00e9szs\u00e9g\u00fcgyi \u00e9s helyadatok \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9t.<\/p>\n

Az AI k\u00f6lts\u00e9geinek kezel\u00e9se is zavarokat okoz a v\u00e1llalati vezet\u0151k sz\u00e1m\u00e1ra, ahogy az Anthropic, az OpenAI \u00e9s a GitHub \u00e1t\u00e1lltak a haszn\u00e1latalap\u00fa sz\u00e1ml\u00e1z\u00e1sra. A KPMG felm\u00e9r\u00e9se szerint a vezet\u0151k egyharmada nehezen \u00e9rtelmezi az \u00faj k\u00f6lts\u00e9gstrukt\u00far\u00e1t, ami a mesters\u00e9ges intelligencia elterjed\u00e9s\u00e9vel p\u00e1rhuzamosan \u00faj kih\u00edv\u00e1sokat jelent. Az Alibaba pedig a Claude Code szoftvert magas kock\u00e1zat\u00fak\u00e9nt min\u0151s\u00edtette, ez\u00e9rt megtiltotta alkalmazottainak a haszn\u00e1lat\u00e1t.<\/p>\n

AI a rekl\u00e1mban \u00e9s a k\u00f6zszolg\u00e1ltat\u00e1sokban<\/h3>\n

A Google leg\u00fajabb rekl\u00e1mja humorosan mutatja be, hogyan haszn\u00e1ln\u00e1k a Founding Fathers a modern technol\u00f3gi\u00e1t, mint a Google Workspace \u00e9s AI eszk\u00f6zei a f\u00fcggetlens\u00e9gi nyilatkozat meg\u00edr\u00e1s\u00e1hoz. Ez a kamp\u00e1ny \u00faj megvil\u00e1g\u00edt\u00e1sba helyezi a technol\u00f3gia \u00e9s a t\u00f6rt\u00e9nelem kapcsolat\u00e1t, mik\u00f6zben felh\u00edvja a figyelmet a mesters\u00e9ges intelligencia szerep\u00e9re a mindennapi \u00e9letben.<\/p>\n

Az AI \u00e9s a k\u00f6z\u00f6ss\u00e9gi reakci\u00f3k<\/h3>\n

A fanfiction k\u00f6z\u00f6ss\u00e9g h\u00e1bor\u00faja az AI-val egyre \u00e9lesebb, mivel sok \u00edr\u00f3 ellenzi az AI eszk\u00f6z\u00f6k, mint p\u00e9ld\u00e1ul a ChatGPT haszn\u00e1lat\u00e1t. A k\u00f6z\u00f6ss\u00e9g tagjai agg\u00f3dnak, hogy a generat\u00edv AI elterjed\u00e9se vesz\u00e9lyezteti a kreat\u00edv \u00edr\u00e1s hagyom\u00e1nyait. Ezzel szemben a t\u00f6rv\u00e9nyhoz\u00f3k pr\u00f3b\u00e1lnak l\u00e9p\u00e9seket tenni az AI c\u00e9gek adatkezel\u00e9s\u00e9nek szab\u00e1lyoz\u00e1s\u00e1ra, hogy megv\u00e9dj\u00e9k az emberek szem\u00e9lyes adatait.<\/p>\n

V\u00e1llalati kih\u00edv\u00e1sok az AI vil\u00e1g\u00e1ban<\/h3>\n

Az AI k\u00f6lts\u00e9geinek kezel\u00e9se a v\u00e1llalatok sz\u00e1m\u00e1ra egyre bonyolultabb\u00e1 v\u00e1lik, ahogy a haszn\u00e1latalap\u00fa sz\u00e1ml\u00e1z\u00e1si modellek terjednek. A vezet\u0151k sz\u00e1m\u00e1ra ez \u00faj kih\u00edv\u00e1sokat jelent, mivel a k\u00f6lts\u00e9gstrukt\u00far\u00e1k \u00e9rtelmez\u00e9se neh\u00e9zs\u00e9gekbe \u00fctk\u00f6zik. Az Alibaba d\u00f6nt\u00e9se, hogy megtiltja a Claude Code haszn\u00e1lat\u00e1t, a v\u00e1llalati biztons\u00e1gi int\u00e9zked\u00e9sek r\u00e9szek\u00e9nt \u00e9rtelmezhet\u0151, \u00e9s r\u00e1vil\u00e1g\u00edt a technol\u00f3giai kock\u00e1zatok kezel\u00e9s\u00e9nek fontoss\u00e1g\u00e1ra.<\/p>\n

A j\u00f6v\u0151 technol\u00f3gi\u00e1i \u00e9s a jogi keretek<\/h3>\n

A Mistral AI, mint az OpenAI versenyt\u00e1rsa, 2023-ban alakult, c\u00e9lja pedig a legmodernebb mesters\u00e9ges intelligencia el\u00e9rhet\u0151v\u00e9 t\u00e9tele. A jogi keretek folyamatosan fejl\u0151dnek, ahogy a t\u00f6rv\u00e9nyhoz\u00f3k pr\u00f3b\u00e1lnak l\u00e9p\u00e9st tartani az AI fejl\u0151d\u00e9s\u00e9vel, hogy biztos\u00edts\u00e1k az emberek adatainak v\u00e9delm\u00e9t. Az AI j\u00f6v\u0151je teh\u00e1t nemcsak technol\u00f3giai, hanem jogi kih\u00edv\u00e1sokkal is szembes\u00fcl.<\/p>\n

Bemeneti forr\u00e1sok<\/h3>\n\n\n\n\n\n\n\n\n
\n

TheVerge<\/p>\n

A tartalomk\u00e9sz\u00edt\u0151k gazdas\u00e1g\u00e1nak nagy \u00fczlete, az \u00fcgyn\u00f6k\u00f6k, akik \u00e9letre keltik<\/p>\n

https:\/\/www.theverge.com\/podcast\/961603\/raina-penchansky-ali-berman-dba-uta-influencer-cliff-marketing<\/a>\n <\/td>\n<\/tr>\n

\n

TheVerge<\/p>\n

Felh\u00e1bor\u00edt\u00f3 Google rekl\u00e1m k\u00e9pzeli el, hogy az alap\u00edt\u00f3 aty\u00e1k az AI-t \u00f6lelik \u00e1t<\/p>\n

https:\/\/www.theverge.com\/ai-artificial-intelligence\/961468\/google-ai-commercial-founding-fathers-declaration-of-independence<\/a>\n <\/td>\n<\/tr>\n

\n

techcrunch<\/p>\n

Az Alibaba \u00e1ll\u00edt\u00f3lag megtiltja az alkalmazottaknak a Claude Code haszn\u00e1lat\u00e1t<\/p>\n

https:\/\/techcrunch.com\/2026\/07\/04\/alibaba-reportedly-bans-employees-from-using-claude-code\/<\/a>\n <\/td>\n<\/tr>\n

\n

techcrunch<\/p>\n

Mi az a Mistral AI? Minden, amit tudni \u00e9rdemes az OpenAI versenyt\u00e1rs\u00e1r\u00f3l<\/p>\n

https:\/\/techcrunch.com\/2026\/07\/04\/what-is-mistral-ai-everything-to-know-about-the-openai-competitor\/<\/a>\n <\/td>\n<\/tr>\n

\n

TheVerge<\/p>\n

A fanfiction k\u00f6z\u00f6ss\u00e9g h\u00e1bor\u00faban \u00e1ll az AI-val \u2014 \u00e9s \u00f6nmag\u00e1val<\/p>\n

https:\/\/www.theverge.com\/tech\/960854\/ai-fanfiction-ao3-claude-detector<\/a>\n <\/td>\n<\/tr>\n

\n

itbusiness.hu<\/p>\n

A fels\u0151vezet\u0151ket \u00f6sszezavarj\u00e1k a haszn\u00e1latalap\u00fa AI-sz\u00e1ml\u00e1k<\/p>\n

https:\/\/itbusiness.hu\/technology\/aktualis-lapszam\/strategy\/a-felsovezetoket-osszezavarjak-a-hasznalatalapu-ai-szamlak\/<\/a>\n <\/td>\n<\/tr>\n

\n

TheVerge<\/p>\n

A t\u00f6rv\u00e9nyhoz\u00f3k meg akarj\u00e1k tiltani az AI c\u00e9geknek, hogy eladj\u00e1k az eg\u00e9szs\u00e9g\u00fcgyi adataidat<\/p>\n

https:\/\/www.theverge.com\/ai-artificial-intelligence\/959033\/health-location-data-protection-act-ai-warren-scanlon<\/a>\n <\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

A tartalomk\u00e9sz\u00edt\u0151k gazdas\u00e1ga \u00e9s az AI hat\u00e1sa A Cannes Lions rekl\u00e1mfesztiv\u00e1lon a United Talent Agency Creators div\u00edzi\u00f3j\u00e1nak vezet\u0151i, Ali Berman \u00e9s Raina Penchansky, a tartalomk\u00e9sz\u00edt\u0151k \u00fczleti modelljeir\u0151l besz\u00e9ltek. A hagyom\u00e1nyos Hollywoodi modell \u00e9s a modern influencer \u00fczlet\u00e1g k\u00f6z\u00f6tti k\u00fcl\u00f6nbs\u00e9gek kiemel\u00e9se mellett a tehets\u00e9gek azonos\u00edt\u00e1s\u00e1nak \u00e9s \u00faj term\u00e9kek piacra vitel\u00e9nek fontoss\u00e1g\u00e1t is hangs\u00falyozt\u00e1k. A tartalomk\u00e9sz\u00edt\u0151k gazdas\u00e1ga… <\/p>\n","protected":false},"author":1,"featured_media":26165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[72],"tags":[88,84,85,83,73,86,82,87],"class_list":["post-26166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hirek","tag-ai-kihivasok","tag-generativ-ai","tag-influencer-gazdasag","tag-jogi-keretek","tag-mesterseges-intelligencia","tag-reklamfesztival","tag-tartalomkeszitok","tag-vallalati-biztonsag"],"jetpack_featured_media_url":"https:\/\/katoattila.hu\/Edina\/wp-content\/uploads\/2026\/07\/a-tartalomkeszitok-es-az-ai-vilaga-friss-hirek.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/katoattila.hu\/Edina\/wp-json\/wp\/v2\/posts\/26166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/katoattila.hu\/Edina\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/katoattila.hu\/Edina\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/katoattila.hu\/Edina\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/katoattila.hu\/Edina\/wp-json\/wp\/v2\/comments?post=26166"}],"version-history":[{"count":0,"href":"https:\/\/katoattila.hu\/Edina\/wp-json\/wp\/v2\/posts\/26166\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/katoattila.hu\/Edina\/wp-json\/wp\/v2\/media\/26165"}],"wp:attachment":[{"href":"https:\/\/katoattila.hu\/Edina\/wp-json\/wp\/v2\/media?parent=26166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/katoattila.hu\/Edina\/wp-json\/wp\/v2\/categories?post=26166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/katoattila.hu\/Edina\/wp-json\/wp\/v2\/tags?post=26166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}